John Berger
“[Advertising] is not merely an assembly of competing messages; it is a language itself which is always being used to make the same general proposal … It proposes to each of us that we transform ourselves, or our lives, by buying something more. This more, it proposes, will make us in some way richer—even though we will be poorer by having spent our money.”
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Filed by admin at 6:09 pm under Advertising |
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