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Many a small thing has been made large by the right kind of advertising.

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“The artist and the businessman should cultivate every opportunity to teach and supplement one another, to cooperate with one another, just as the nations of the world must do. Only in such a fusion of talents, abilities, and philosophies can there be even a modest hope for the future, a partial alleviation of the chaos and misunderstandings of today.”

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Advertising may be described as the science of arresting the human intelligence long enough to get money from it.

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The trouble with America isn’t that the poetry of life has turned to prose, but that it has turned to advertising copy.

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“Dali and other surrealists manipulate and distort the mundane actuality of the world we live in to reveal the imagined world of our hidden desires. With different goals and different motives, this is exactly the conceptual space where advertising is most often at home.”

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Seeing a murder on television… can help work off one’s antagonisms. And if you haven’t any antagonisms, the commercials will give you some.

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Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does.

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Advertising is a racket…its constructive contribution to humanity is exactly minus zero.

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“As we turn through the pages of the press and the periodicals, as we catch the flash of billboards along the railroads and the highways, all of which have become enormous vehicles of the advertising art, I doubt if we realize at all the impressive part that these displays are coming more and more to play in modern life…
We see that basically it is that of education…It makes new thoughts, new desires, new actions…Rightfully applied, it is the method by which desire is created for better things. Desire, in turn, is the crucial element separating the civilized from the uncivilized. The uncivilized make little progress because they have few desires. The inhabitants of our country are stimulated to new wants in all directions. In order to satisfy their constantly increasing desires, they necessarily expand their productive powers. They create more wealth because it is only by that method that they can satisfy their wants. It is this constantly enlarging circle that represents the increasing circle of civilization.”

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“[Advertising] is not merely an assembly of competing messages; it is a language itself which is always being used to make the same general proposal … It proposes to each of us that we transform ourselves, or our lives, by buying something more. This more, it proposes, will make us in some way richer—even though we will be poorer by having spent our money.”

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